The Paddington Bear Trail was mainly created to celebrate the release of Paddington the movie. It has developed into a celebration of Londons art, culture and innovation, which reflects the significance of our beloved Paddington Bear. Paddington the movie will be released in the UK from the 28th November.
The infamous creation that is Paddington Bear, will be brought to life by producer David Heyman (the Harry Potter films, Gravity), director Paul King (Come Fly With Me, The Mighty Boosh) and Framestore, the Oscar-winning special effects team behind Gravity, Harry Potter and many more.
Brief history of Paddington Bear and his creator:
The origins of Paddington Bear date back almost 60 years. His creator, Michael Bond, bought a small bear from Selfridges on Christmas Eve 1956, as a present for his wife, and named him after the nearest railway station to which they lived - Paddington.
Michael Bond was born in Newbury, Berkshire, England on 13th January 1926. he first came up with the idea for Paddington, when he was working as a television cameraman for the BBC.
• the very first book "A Bear Called Paddington" was published on 13th October 1958 and The thirteenth novel 'Paddington Races Ahead' was published in April 2012. In September 2013 the filming for the first ever Paddington movie, begins.
Michael Bond - "When I wrote those few words, I had no idea quite what a change they would eventually make to my life."
Michael's Paddington books have now sold more than thirty-five million copies worldwide and have been translated into over forty languages. Paddington Bear is not only famous in his books and now the movie, but he has been on radio, television and in various marketing campaigns as an endorsement for a wide range of products. From your everyday groceries to fashion brands to being featured on the Google homepage. Paddington Bear now also has his own app and website to show how he is growing with the times and truly an iconic figure.
VisitLondon.com, The NSPCC (National Society for the Prevention of Cruelty to Children) and STUDIOCANAL present The Paddington Trail. From the 4th November to 30th December 2014 you can follow in the worlds favourite explorer's footsteps. Fifty Paddington statues will be placed across London close to museums, parks, shops and key landmarks in an inspiring trail. Each of the statues will be created by artists, designers and celebrities.
Not only is the trail an exciting and entertaining event for the whole family to enjoy, it will also help raise money for the childrens charity NSPCC. They will be auctioning off the bears with Christie’s, both online and in a live auction in December, with all the proceeds going to the charity.
You can register your interest in the online auction at www.christies.com/paddington
For a full map of the Paddington Bear trail and the location of all the bears you can visit www.visitlondon.com/paddington/trail-map
Find out more about the bear and his character at his official website www.paddington.com
And dont forget to buy a bear from Selfridges!